A major mass tort verdict can transform the market almost overnight. Within hours, the result may appear in legal publications, social media posts, newsletters, vendor presentations, and advertising conversations. Competing firms may announce plans to expand their...
Legal Marketing
A New Dupixent MDL: Five Intake Questions Plaintiff Firms Should Answer Before Launching a Campaign
The Federal Dupixent Litigation Has Entered a New Phase On June 4, 2026, the U.S. Judicial Panel on Multidistrict Litigation (JPML) centralized federal lawsuits alleging that Dupixent (dupilumab) caused, accelerated, or delayed the diagnosis of cutaneous T-cell...
From Mass Tort Updates to Marketing Strategy: How Firms Should Decide Which Litigations Deserve Campaign Spend
Mass tort developments move quickly. A new multidistrict litigation filing, centralization order, expert ruling, bellwether result, regulatory communication, or reported settlement development can create immediate pressure inside a plaintiff firm: Should we launch a...
When the Platform Is Also the Defendant: Marketing Lessons From Social Media Addiction Litigation
Social media addiction litigation creates an unusual tension for plaintiff law firms: some of the companies named as defendants also operate the advertising and content-distribution platforms firms use to reach potential claimants. Meta, TikTok,...
AI Can Produce More Legal Content But Can Your Firm Verify It?
Generative AI has made it possible for law firms to produce articles, social posts, newsletters, practice-area pages, frequently asked questions, and client education materials at a pace that would have been difficult to maintain with a traditional content team. That...
GLP-1 Side Effect Conversations: What Social Listening Can and Cannot Tell Plaintiff Firms
GLP-1 medications have become one of the most visible drug categories in the country, and the public conversation around side effects has grown just as quickly. Patients are posting about nausea, vomiting, constipation, gallbladder issues, delayed gastric emptying,...





