Insights
PFAS “Forever Chemicals” Exposure: New EPA Actions and How They May Impact Water Contamination Lawsuits
PFAS litigation continues to evolve quickly, and recent EPA actions are giving attorneys new regulatory benchmarks to evaluate water contamination claims. For law firms handling toxic exposure, environmental contamination, municipal water, or mass tort matters, the...
Why Mass Tort Marketing Requires More Than Ads
For many firms, the first instinct in mass tort marketing is to focus on ad volume: more impressions, more clicks, more calls, more form fills. That focus is understandable. Competitive torts move quickly, media costs can fluctuate, and firms often need claimant...
FCC One-to-One Consent Rule Vacated: What Legal Marketers Should Still Do
The FCC’s one-to-one consent rule was one of the most closely watched developments in lead generation and telemarketing compliance. For legal marketers, it raised a direct operational question: would comparison sites, intake funnels, and lead vendors need to obtain...
What MDL Concentration Means for Mass Tort Marketing in 2026
Mass tort marketing in 2026 is not just about finding the next big litigation. It is about understanding where claimant volume, court activity, advertising competition, and operational pressure are concentrating. The federal MDL system remains a major engine of mass...
AI Intake Is Becoming a Plaintiff-Firm Growth Strategy, Not Just a Tech Upgrade
For plaintiff firms, intake has always been more than an administrative function. It is where marketing spend becomes a signed case, where client experience begins, and where operational discipline directly affects revenue. That is why AI intake should not be...
How Mass Tort Firms Can Identify Better Claimants Before Intake Gets Overwhelmed
For mass tort firms, growth is not simply a question of generating more inquiries. The harder operational question is whether the firm can identify which claimants deserve intake time, follow-up resources, and attorney review before volume overwhelms the system. That...